Arcelor Mittal – The Brand Launch

June 9, 2007

Stumbled upon the lovely Video on the Brand launch of One of the Greatest Companies in the World called “Arcelor Mittal“. As expected looks like it was a very Grand Brand Launch Ceremony. Mr. Mittal had launched the Brand by pressing a button on the the screen and there comes a lovely sober subtle animation which in turn evolves into a Arcelor Mittal Logo. I think the logo is so cool, simple, trendy, energetic and dynamic. I would say Overall logo is very appealing and would attract your attention at the very first look at it. I like the font they have used in the logo too. (can anyone please tell me the name of the font?).

Here is link of the Video I have been talking about.


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